Australia might be known for its beaches and sunshine, but it’s also a powerhouse of fashion talent. From high-end designers to everyday wear, Aussie brands are making a big splash globally. We’ve rounded up some of the top brands in Australia that you should definitely know about, whether you’re looking for that perfect dress or a stylish everyday piece.
Key Takeaways
- Australian fashion is globally recognised for its creative talent and trendsetting designs.
- Brands like Zimmermann and Camilla and Marc are leading the charge in high-end fashion.
- Streetwear and casual wear are also strong areas, with labels like Ksubi gaining international popularity.
- There’s a growing emphasis on quality, unique design, and mindful manufacturing across many Australian brands.
- From swimwear to workwear, Australian brands offer a diverse range of styles that cater to various needs and tastes.
1. Zimmermann
When you think of Australian fashion making waves internationally, Zimmermann is often one of the first names that comes to mind. Founded way back in 1991 by sisters Nicky and Simone Zimmermann, this label has really put Aussie style on the global map over the last few decades. They’re known for their really bold dresses that just scream personality, making them a go-to for any special occasion.
You’ll find a lot of charm in their collections, with things like leopard print, gorgeous floral patterns, and even hand-drawn motifs. These details are thoughtfully worked into their dresses, skirts, and tops. Beyond the dresses, they also do some really sharp tailoring and cool denim pieces that are worth checking out.
Zimmermann has a knack for creating pieces that feel both special and wearable, blending intricate details with a relaxed Australian vibe.
Here’s a quick look at what makes them stand out:
- Signature Prints: Expect vibrant florals, animal prints, and unique artistic designs.
- Feminine Silhouettes: Flowing dresses, elegant skirts, and flattering tops are a common theme.
- Quality Craftsmanship: The brand focuses on using good materials and making clothes that last.
If you’re looking for that perfect statement piece that still feels effortlessly chic, Zimmermann is definitely a brand to explore. You can see some of their creative vision discussed by Nicky Simone, Creative Director of Zimmermann, who talks about the brand’s beginnings and what makes it unique.
2. Camilla And Marc
When you think of Australian fashion, especially sharp tailoring and effortlessly chic occasion wear, Camilla and Marc often comes to mind. Founded back in 2003 by brother-sister duo Marc Freeman and Camilla Freeman-Topper, this Sydney-based label has really cemented itself as a go-to for stylish Aussies. They’ve managed to strike that perfect balance between feminine and masculine vibes, making their pieces feel both strong and soft.
What I really appreciate about them is their focus on proportions. Whether it’s a flowing event dress or a perfectly cut blazer, everything just seems to fit right. They also have their C&M Signatures line, which is basically a collection of elevated basics like tees, tanks, and sweats that you can wear pretty much any day of the week. It’s that kind of versatility that makes a brand truly stand out.
They’ve built a reputation for quality textiles and wearable luxury, which is a pretty big deal in the fashion world. It’s not just about looking good; it’s about feeling good in well-made clothes.
Their collections often feature a mix of modern silhouettes and classic styles, meaning you can find pieces that feel current but will also last in your wardrobe for years. It’s a brand that understands how women want to dress today – with confidence and a touch of understated glamour. If you’re looking for some seriously good Australian suiting or just a beautifully made dress, you can’t go wrong with checking out Camilla and Marc.
3. Bassike
Bassike is a brand that really gets the whole ‘effortless cool’ thing. Founded on the Northern Beaches, they’ve built a solid reputation for taking everyday clothes and giving them a bit of a twist. Think about your usual wardrobe staples – Bassike takes those and adds things like cut-outs to tailored pants, makes denim oversized, or gives simple tees a slouchy, relaxed vibe. It’s all about creating core pieces that feel both familiar and fresh.
What I really appreciate about Bassike is their commitment to Australian living, which you can see in their choice of fabrics and how they approach manufacturing. They tend to favour natural materials, which just feel better against the skin, and there’s a definite focus on doing things sustainably. It’s not just about looking good; it’s about feeling good about what you’re wearing too.
The brand’s approach to design means you can easily build a wardrobe that feels cohesive and considered, with pieces that work together season after season.
Their collections cover womenswear, menswear, and kids, plus they’ve got footwear and accessories to round things out. You’ll find everything from those perfect, soft knit jumpers to well-cut trousers and stylish outerwear. If you’re looking for those go-to items that you’ll reach for again and again, Bassike is definitely worth checking out. You can find some of their great pieces at The Iconic.
4. Ksubi
Ksubi, founded in 1999, is a bit of a legend in Australian fashion. It started out as this rebellious force, and honestly, it’s managed to stay that way while still becoming a really enduring brand. Think of it as streetwear with a nod to that indie, slightly dark vibe that appeals to a younger crowd, but it’s got a sophistication that works for a lot of people now.
Ksubi has built a serious cult following over the years. It’s the kind of brand that gets picked up by stylists for editorials and worn by people who are really into fashion. You see it on everyone from musicians to actors, and it’s pretty cool how they’ve managed to keep that edge.
What really sets Ksubi apart is its denim. They’ve got a knack for creating jeans that are both stylish and comfortable, and they’ve become a bit of a signature for the brand. Beyond denim, they do a lot of graphic tees, hoodies, and jackets that have that distinct Ksubi look.
Ksubi’s journey from a disruptive newcomer to a respected name in fashion shows a real understanding of what resonates with people who want their clothes to say something. It’s not just about trends; it’s about a certain attitude.
If you’re looking for pieces that have a bit of attitude and a strong street-style influence, Ksubi is definitely worth checking out. They’ve been around for a while, and there’s a good reason for that.
5. Matteau
Matteau is all about that understated glamour, especially when it comes to swim and resort wear. Founded back in 2015 by sisters Ilona Hamer and Peta Heinsen, their whole idea was to create pieces that last way beyond a single season. They really focus on quality, how things fit, and making sure the designs are timeless. You know, the kind of stuff you can build a wardrobe around.
They manufacture everything locally here in Australia, and they’re pretty meticulous about it. You can totally build a capsule wardrobe with their matching sets – think scarves, shirts, shorts – all designed to work together. Or you can just grab a few of their refined everyday essentials. It’s that whole idea that true luxury is in simplicity, and honestly, they were doing the whole chic, minimalist vibe way before it was a big trend.
Matteau’s collections really capture that quintessential Australian design spirit. They aren’t trying to reinvent your entire wardrobe, just create beautiful pieces with a lasting quality and an elegant feel.
Their printed maxi dresses are a standout, but they also do really great crisp button-down shirts, classic Breton striped tees, and smart tailored trousers that are perfect for daily wear. It’s a brand that just feels effortlessly chic.
- Focus on timeless design and quality.
- Local Australian manufacturing.
- Versatile pieces for swim, resort, and everyday wear.
6. Bec + Bridge
Bec + Bridge, started back in 2004 by two mates, Becky Cooper and Bridget Yorston, is a big name in Australian fashion. They really know how to make clothes that work for both daytime and evening wear, which is pretty impressive. Their whole vibe is about making contemporary style feel effortless, and they’ve become go-to designers for occasion wear, especially for wedding guests. You know, the kind of dresses that look good on everyone.
Their designs often focus on flattering the female shape, and they’ve got this knack for creating sleek looks that lots of other brands try to copy. It’s not just about repeating the same styles season after season, though; they’re always pushing forward with a kind of bold simplicity. It feels like their clothes are made for those long summer days where the sun just doesn’t seem to set. You can check out their latest collections at Bec + Bridge.
The brand has a real knack for creating pieces that feel both modern and timeless, making them a solid choice for anyone looking to update their wardrobe with something a bit special.
They’ve even branched out into accessories, and it seems like everyone who’s anyone is already wearing them. It’s a testament to how they’ve managed to capture a certain Australian spirit in their clothing, making it popular both here and overseas.
7. Anna Quan
Anna Quan, a Sydney-based designer, has carved out a niche for herself by focusing on refined, minimalist pieces that feel both modern and timeless. Since launching in 2011, the brand has become a go-to for those who appreciate clean lines and quality craftsmanship. Quan initially gained attention for her reimagining of the classic white shirt, which then became the foundation for a range of trans-seasonal essentials.
The brand is particularly loved for its sharp tailoring and luxurious knitwear, offering a sophisticated take on everyday fashion. Many pieces, like the signature dresses, are designed with an understated elegance that makes them suitable for a variety of occasions. It’s this thoughtful approach to design that has made Anna Quan a favourite among fashion insiders and celebrities alike.
Here’s a look at what makes the brand stand out:
- Impeccable Cuts: Quan pays close attention to silhouette and fit, ensuring each garment drapes beautifully.
- Luxurious Materials: The use of high-quality fabrics, especially in knitwear, adds a touch of everyday luxury.
- Trans-Seasonal Appeal: Pieces are designed to be versatile and worn across different seasons, promoting a more considered wardrobe.
The brand’s aesthetic leans towards a polished, understated look, making it a strong contender for those seeking elevated basics with a distinct Australian sensibility. It’s fashion that feels considered and chic without being overly fussy.
If you’re looking to add some refined Australian style to your wardrobe, exploring Anna Quan’s collection is definitely a good place to start.
8. A Emery
A Emery is a Melbourne-based label that really focuses on creating pieces you’ll want to wear for ages. Designer Anna McLaren is all about making things that look good but are also practical, which is a pretty smart approach if you ask me. While they might be most famous for their footwear, which is super sleek, they’ve also branched out into clothing in recent years.
What I like about A Emery is their attention to fabric and fit. It makes their range of wardrobe essentials feel really polished and well-made. They’ve become a go-to for many people looking for those elevated basics that just work.
The brand’s philosophy seems to be about building a wardrobe with quality items that last, rather than chasing fleeting trends. It’s a mindset that resonates with a lot of people these days.
If you’re looking for some solid workwear options, A Emery is definitely worth checking out. They’ve got a good mix of classic styles with a modern twist. It’s a brand that understands how to make clothes that are both stylish and functional, which is a win-win in my book. You can find some great pieces that will easily integrate into your existing wardrobe, making dressing for the day a bit simpler. It’s a good example of how Australian fashion is really stepping up with brands that offer longevity and thoughtful design, much like other businesses in Australia’s franchise market in 2025.
Here’s a quick look at what they offer:
- Footwear: Known for their elegant and comfortable shoe designs.
- Clothing: Elevated basics and wardrobe staples with a focus on fabric and fit.
- Workwear: Pieces that are both professional and stylish.
Their commitment to quality materials and thoughtful design makes them a standout in the Australian fashion scene.
9. Esse Studios
Esse Studios is a Sydney-based label that really focuses on creating pieces that feel both modern and timeless. Founded in 2017, the brand has quickly made a name for itself by offering a considered approach to womenswear. They’re all about those elevated essentials that you can build a wardrobe around, you know? Think clean lines, quality fabrics, and a sort of understated sophistication that just works.
What I like about Esse Studios is their commitment to thoughtful design. They don’t chase trends; instead, they create garments that are meant to last. It’s that kind of investment dressing that pays off in the long run. You can find pieces that are perfect for work, but then easily transition to a casual weekend look. It’s a pretty smart way to approach fashion, especially when you’re trying to build a collection of clothes you’ll actually wear.
The brand often uses natural fibres and focuses on creating versatile pieces that can be styled in multiple ways, making them a great choice for a conscious consumer.
If you’re looking for those go-to items that feel a bit special without being over the top, Esse Studios is definitely worth checking out. They’ve got a good handle on creating that balance between comfort and style, which is pretty much what everyone wants these days. It’s a brand that feels very much of the moment, but also built to endure. You can see their latest collection on Esse Studios.
10. Oroton
Oroton is a brand that really knows how to blend classic style with modern touches. Originally famous for its bags and leather goods, they’ve really expanded into ready-to-wear over the last few years. It’s been quite a journey for them, and honestly, it’s paid off.
Since 2019, Oroton has been adding clothing to its lineup, and people have definitely taken notice. You’ll find beautiful silk shirts with interesting prints, dresses that are just the right amount of colourful, and some really sharp tailoring. They’ve managed to create pieces that feel both special and wearable, which is a pretty neat trick.
Last year, they even launched an ‘Everyday’ range. This collection focuses on pieces made from cotton, and they’ve nailed the brief of being both practical and stylish. It’s the kind of clothing you can rely on day in and day out.
The brand’s creative director, Sophie Holt, has been a driving force behind this evolution. Her vision seems to be all about creating accessible luxury that still feels distinctly Australian. It’s a balance that many brands try to strike, but Oroton seems to have found its rhythm.
Oroton’s collections offer a good range of price points, making them accessible to a lot of people. You can find everything from basics to more statement pieces.
- Price Range: $79–$999
- Our Pick: Oroton V-Detail cardigan
- Material: 100 per cent merino wool
- Size Range: XS–XL
- Perfect for: Adding a bit of flair to your everyday basics.
It’s great to see a heritage brand like Oroton continue to innovate and stay relevant. They’ve really revitalised their image and are definitely a brand to watch if you appreciate quality and timeless design with a contemporary edge. You can check out their latest Oroton collections to see what I mean.
So, What’s Next for Aussie Brands?
Looking at all these amazing Australian brands, it’s pretty clear that our local fashion scene is doing more than just keeping up – it’s really setting trends. From the beachy vibes we’re known for to sharp tailoring and cool streetwear, there’s a lot of talent here. It’s great to see so many designers focusing on quality and making things in a way that’s better for the planet, too. Whether you’re after a standout dress or just some comfy everyday wear, chances are there’s an Aussie label that’s got you covered. Keep an eye out, because these brands are only going to get bigger and better.
Frequently Asked Questions
What makes Australian fashion brands stand out?
Aussie brands are known for their cool, laid-back style, often inspired by the beach and outdoor lifestyle. They also focus on good quality fabrics and unique designs that you won’t see everywhere else.
Are Australian fashion brands expensive?
Some are pricier, especially the well-known ones, but many offer great value. Think about how long you’ll wear an item – sometimes spending a bit more on a classic piece means you’ll wear it for ages, making it worth the cost.
Where can I find Australian fashion brands?
You can shop directly from the brands’ websites or look for them in Australian boutiques and online stores. Some popular international shops also stock Aussie labels, especially those focusing on sustainable fashion.
What are some popular types of clothing from Australia?
Australia is famous for its swimwear because of the amazing beaches! But you’ll also find lots of stylish everyday wear, great denim, and chic outfits perfect for events or work.
Do Australian brands care about the environment?
Many Aussie designers are really into making clothes in a way that’s kinder to the planet. They often use natural materials and try to make their clothes last, which is a big deal for keeping fashion sustainable.
What’s the difference between fashion from Sydney and Melbourne?
Sydney brands often have a more polished, city-smart look, while Melbourne labels tend to be a bit more experimental and artsy. Both cities have awesome designers, just with slightly different vibes!
