Thinking about selling stuff online in Australia? It’s a smart move, with heaps of places to list your items. Whether you’ve got handmade crafts, vintage finds, or just need to clear out some clutter, there’s a platform for you. We’ve checked out some of the top spots for selling stuff online Australia-wide in 2026 to help you get started. It’s all about finding the right fit for your products and your selling style.
Key Takeaways
- eBay Australia is a huge marketplace great for reaching lots of buyers, but watch out for the fees.
- Amazon Australia offers massive reach and logistics help, ideal for bigger sellers.
- Etsy Australia is perfect for handmade, vintage, and unique items, connecting you with a specific crowd.
- Facebook Marketplace and Gumtree Australia are good for quick, local sales and clearing out personal items.
- Platforms like Catch, MyDeal, Kogan, and TikTok Shop cater to specific product types or audiences, so choose wisely.
1. eBay Australia
Right then, let’s talk about eBay Australia. If you’re looking to sell pretty much anything online, chances are you’ve thought about eBay. It’s been around for ages, and for good reason. It’s a massive marketplace where you can find everything from old bits and bobs to brand-new electronics. For sellers, it means a huge potential customer base right from the get-go, no need to build your own website or anything fancy.
When you list an item, you’ll be looking at a few different fees. There’s usually a listing fee, and then a final value fee once the item sells. The final value fee can vary depending on what you’re selling, but it’s generally a percentage of the sale price. For example, on sales up to $4,000, you’re looking at a fee of 13.4%, and then it drops to 2.4% for anything over that amount. It’s worth checking out the specifics for your category to get a clear picture of your profit margins.
Here’s a quick rundown of what makes eBay a solid choice:
- Massive Audience: Millions of Aussies (and people overseas) use eBay regularly.
- Versatile Selling: You can sell new items, used items, collectibles, and even services.
- Seller Tools: eBay offers tools to help manage your listings and sales.
- International Reach: It’s pretty straightforward to sell to buyers outside of Australia.
Setting up your first listing can feel a bit overwhelming with all the options, but once you get the hang of it, it becomes second nature. Just remember to take good photos and write clear descriptions – that’s half the battle won.
It’s a great place to start if you’re new to selling online or if you have a diverse range of products. You can really reach a lot of people without needing a huge marketing budget. Just be mindful of the eBay Australia fees to make sure you’re pricing things right.
2. Amazon Australia
Amazon Australia is a massive player in the online selling game, and for good reason. It’s not just about selling stuff; it’s about reaching a huge number of people, both here in Oz and potentially overseas. If you’ve got products that can handle being shipped around, this is definitely one to look at.
One of the big draws for sellers is Fulfilment by Amazon, or FBA. Basically, you send your stock to Amazon, and they handle all the storing, packing, and sending it out to customers. This can seriously take a load off your shoulders, letting you focus on other parts of your business. It means you can tap into their massive delivery network without having to build your own.
Here’s a quick look at what you’re dealing with:
- Audience Reach: Huge, both domestically and internationally.
- Logistics: Fulfilment by Amazon (FBA) is a major plus for handling shipping.
- Competition: It’s a busy marketplace, so you’ll need to stand out.
When it comes to costs, it’s a bit of a two-parter. You’ve got a monthly subscription fee, which is a flat rate, and then there are referral fees that change depending on what you’re selling. It’s worth doing the maths to see how these stack up against your profit margins.
Amazon Australia is a strong contender if you’re looking to scale up. The FBA service is a game-changer for many, but be prepared for a competitive environment and understand the fee structure thoroughly before diving in. It’s best suited for businesses that have a good amount of stock and are ready to grow quickly.
Selling on Amazon Australia can be a fantastic way to get your products in front of millions of shoppers. It’s a platform that supports serious growth, especially if you can make use of their logistics services. Just remember, with great reach comes great competition, so having a solid plan for your products and pricing is key.
3. Etsy Australia
If you’re into making things by hand, finding cool vintage treasures, or selling unique craft supplies, then Etsy Australia is probably on your radar. It’s a massive online hub for all things handmade and vintage, connecting Aussie creators and collectors with buyers worldwide. Think of it as a digital craft fair, but open 24/7.
Etsy is the go-to spot for anyone selling unique, handmade, or vintage items. It’s not really the place for mass-produced goods; the whole vibe is about individuality and craftsmanship. So, if you’ve got a knack for knitting, a passion for pottery, or a stash of retro clothing, this platform could be a great fit for you.
Here’s a quick look at what selling on Etsy involves:
- Listing Fees: You’ll pay a small fee for each item you list, which lasts for four months or until it’s sold. It’s pretty affordable to get your products out there.
- Transaction Fees: When something sells, Etsy takes a percentage of the total sale price. This covers their platform costs and helps them keep the marketplace running.
- Payment Processing Fees: There’s also a small fee for processing the payment, which varies slightly depending on how the buyer pays.
It’s a fantastic place to build a brand around your creative work and connect with people who appreciate handmade quality. You can really make it your own space and showcase your artisan skills to a global audience.
The community on Etsy is pretty special. Buyers often come here specifically looking for items with a story, something made with care, rather than just another generic product. This means you’re connecting with a more engaged customer base who value what you do.
4. Facebook Marketplace
Facebook Marketplace is a pretty straightforward way to sell stuff, especially if you’re looking to offload items locally. It’s basically built right into your Facebook account, so you don’t need to set up a whole new profile or anything. You can list items, snap a few pics, write a description, and then people in your area can see it and message you if they’re keen.
It’s a fantastic option for clearing out unwanted goods quickly without much fuss.
Here’s a bit of a rundown on how it generally works:
- Listing an item: You’ll need to upload photos, give your item a title, set a price, choose a category, and add a description. You can also tag the location where you’re selling from.
- Communicating with buyers: Most of the chat happens through Facebook Messenger. This is where you’ll answer questions, negotiate prices, and arrange pick-up or drop-off details.
- Handling the transaction: For local sales, you’ll usually sort out payment in person when the buyer collects the item. This could be cash or a quick bank transfer.
While it’s generally free for local sales, keep in mind that if you decide to use Facebook Shops or other integrated selling tools, there might be fees involved. It’s best for items you can easily hand over in person, like furniture, electronics, or clothing.
You’re essentially tapping into a massive network of people who are already on Facebook, many of whom are just browsing for a bargain or something they need nearby. It cuts out a lot of the middlemen you might find on other platforms, making it feel more direct and personal.
5. Gumtree Australia
Gumtree is basically Australia’s go-to spot for selling pretty much anything, especially if you’re keen on local sales. Think of it like a massive digital garage sale where you can offload anything from that old couch you’ve been meaning to get rid of, to electronics, car parts, or even offer services like gardening or tutoring. It’s super straightforward to use, which is probably why so many Aussies have it bookmarked.
It’s a fantastic platform for quick, local transactions.
Getting started is a breeze. You just need to create a listing, which is free for the basics. You can add photos, write a description, and set your price. Buyers can then contact you directly through the site or app to ask questions or arrange a pickup. It’s all about connecting with people in your area.
Here’s a quick rundown of what you can expect:
- What you can sell: Almost anything! Furniture, cars, electronics, pets (check local regulations!), jobs, services, and even property.
- Fees: Basic listings are free. If you want your ad to stand out more, you can pay for premium placement options, like making it a featured ad or bumping it to the top of search results.
- Best for: Individuals clearing out clutter, small local businesses, or anyone looking to make a quick sale without the fuss of shipping.
Gumtree really shines when you’re dealing with larger items that are a pain to ship, or if you just want to get cash in hand quickly. It’s less about building a brand and more about moving items.
While it’s free and easy, remember that Gumtree doesn’t offer a lot of seller protection like some other platforms. You’re generally responsible for vetting buyers and arranging payment and pickup yourself. So, always be sensible and meet in safe, public places if possible.
6. Catch Marketplace
Catch is an Aussie marketplace that’s been around for a while, and it’s a pretty good spot if you’ve got popular consumer goods you’re looking to shift. Think of it as a place where Aussies go when they’re after a bargain on everyday stuff. For sellers, it means you’re putting your products in front of a crowd that’s actively looking for deals.
Getting your products onto Catch does require an approval process, so it’s not quite as open-door as some other platforms. They’re looking for sellers who can offer quality items at competitive prices. It’s a solid choice for established businesses that have a decent range of products, especially if those products are the kind that tend to fly off the shelves.
Here’s a bit of a breakdown:
- Commission Fees: These can range from about 7% to 15%, depending on what you’re selling. So, you’ll need to factor that into your pricing.
- Audience: You’re reaching a large, local Australian customer base that’s keen on good value.
- Product Focus: While they sell a bit of everything, they do well with popular consumer goods. If you’ve got something unique or niche, it might get a bit lost in the shuffle.
Catch Marketplace is a strong contender for retailers and brands wanting to tap into the Australian market with products that are already in demand. It’s not really for someone just testing the waters with a few handmade items, but if you’re serious about selling popular goods to a wide audience, it’s definitely worth a look.
7. MyDeal Australia
MyDeal Australia is a marketplace that really hones in on home, furniture, and lifestyle products. If you’re selling anything from a comfy new couch to some snazzy kitchen gadgets, this is a spot to consider. It’s designed to connect sellers with Aussies who are actively looking to spruce up their living spaces. Think of it as a dedicated zone for all things home improvement and decor.
This platform is best for sellers who specialise in home and lifestyle goods and want to reach a targeted Australian audience.
Here’s a quick look at what MyDeal offers:
- Niche Focus: Primarily deals with furniture, home décor, appliances, and other lifestyle items. This means your products are seen by people already interested in these categories.
- Commission Structure: Expect commission fees to be somewhere between 10-12% on sales. This is pretty standard for marketplaces, but it’s good to factor it into your pricing.
- Target Audience: Caters to consumers looking to buy items for their homes, whether it’s a big renovation project or just a small update.
It’s a solid choice if your product range fits squarely within the home and lifestyle sphere. You’re not going to be selling car parts here, but if it’s for the house, MyDeal is worth a look. Just be aware that customer service from Mydeal Australia receives a low rating of 1.4 out of 5, indicating widespread dissatisfaction among consumers who have contacted the company. This is something to keep in mind when planning your customer interactions.
8. Kogan Marketplace
Kogan is a big name in Australian online retail, and their marketplace is a solid spot if you’re selling electronics, appliances, or general lifestyle bits and bobs. It’s known for trying to offer good products at decent prices, so it attracts a lot of shoppers looking for a bargain or the latest tech.
If you’re in the electronics or home appliance game, Kogan Marketplace could give you some serious visibility. They’ve built up a strong brand presence over the years, which means a lot of eyeballs on the site. However, it’s not just a free-for-all; they do have some specific requirements for sellers and, like most platforms, take a cut of your sales.
Here’s a quick rundown:
- What they’re good for: Selling electronics, home appliances, gadgets, and lifestyle items.
- Who it suits: Businesses that already have established product lines, especially in tech and home goods, and are looking for a well-known platform.
- Things to keep in mind: You’ll need to meet their seller standards, and the commission fees can add up depending on what you’re selling.
Kogan aims to be a one-stop shop for Aussies, so if your products fit their popular categories, it’s definitely worth looking into. Just be prepared for the fee structure and any specific seller guidelines they have in place.
9. TikTok Shop
Alright, let’s talk about TikTok Shop. If you’re looking to sell stuff online in Australia and you’re keen to reach a younger crowd, this platform is definitely worth a look. It’s basically selling directly through the TikTok app, which is pretty wild when you think about it. Instead of just posting a video and hoping people click a link in your bio, you can actually have products pop up right there in the feed or during live streams.
This is a game-changer for brands that thrive on visual appeal and quick engagement. Think fashion, beauty, quirky gadgets – anything that looks good on camera and can be showcased in a short, snappy video. It’s all about making shopping feel like part of the entertainment, which, let’s be honest, is exactly what TikTok is all about.
Here’s a bit of a breakdown on how it works for sellers:
- Content is King (and Queen): You’ve got to be creating videos. Whether it’s a quick demo, a styling tip, or just showing off your product in action, the more engaging your content, the better your chances of making a sale. Live shopping events are also a big deal here, letting you interact with customers in real-time.
- No Listing Fees, But Commissions Apply: The good news is you don’t pay to list your products. However, TikTok does take a cut of each sale, which is pretty standard for marketplaces. You’ll need to factor this commission into your pricing.
- Targeting the TikTok Generation: This platform is buzzing with Gen Z and younger millennials. If your product appeals to this demographic, you’re in the right place. It’s less about detailed specs and more about the vibe and how the product fits into their lifestyle.
It’s a bit different from your usual online store. You’re not just listing items; you’re creating a whole experience around them. It requires a bit of creativity and a willingness to jump on trends, but the potential to reach a massive, engaged audience is pretty significant.
Selling on TikTok Shop means you’re essentially turning your social media presence into a direct sales channel. It’s less about traditional advertising and more about authentic product showcases that feel native to the platform. You’re not just selling a product; you’re selling a lifestyle or an idea that resonates with the TikTok community.
10. Groupon Australia
Groupon Australia is a bit different from the other platforms we’ve looked at. Instead of just listing products, it’s all about promoting deals and discounts. Think of it as a way to get your services, events, or even products in front of a whole bunch of people who are actively looking for a bargain. It’s a pretty neat way to attract new customers who might not have found you otherwise.
This platform really shines when you’ve got something that works well as a limited-time offer. Local businesses, especially those in the service industry like restaurants, spas, or activity centres, can do really well here. You can set up a special deal, and Groupon helps get the word out to their user base, which is full of deal hunters.
Here’s a quick rundown of what you need to know:
- Target Audience: People actively searching for discounts and deals.
- Best For: Services, experiences, local businesses, and products that can be bundled into attractive offers.
- How it Works: You negotiate a deal with Groupon, they promote it, and customers buy vouchers to redeem with you.
The main draw here is the potential to bring in a lot of new faces quickly. Because people are specifically looking for savings, they’re often more willing to try something new. It’s a good strategy for filling up spots during quieter periods or for launching a new service.
When it comes to fees, it’s usually a commission-based system, and you’ll need to chat with the Groupon team to sort out the specifics for your deal. It’s definitely worth considering if you’re looking for a promotional push rather than just a standard online shopfront.
So, Where to Next?
Right then, we’ve had a good look at all the different places you can flog your stuff online here in Australia. From the big players like eBay and Amazon, to the crafty corners of Etsy, or even just chucking something up on Facebook Marketplace for a quick local sale, there’s definitely a spot for everyone. It’s not just about picking one and sticking with it, either. Sometimes, using a few different platforms can really get your products in front of more eyes. Just remember to keep an eye on those fees and how much work each one involves. Happy selling, folks!
Frequently Asked Questions
Which online selling platform is best for beginners in Australia?
For folks just starting out, Facebook Marketplace or Gumtree are great choices. They’re pretty straightforward to use and don’t usually cost much, if anything, to get started. You can sell things locally and get a feel for online selling without a heap of hassle.
What are the fees like for selling on major Australian platforms?
Fees can really change depending on where you sell. eBay and Amazon often have listing and selling fees that can add up, while places like Etsy have fees for listing items and processing payments. Some platforms, like Facebook Marketplace for local sales, are free, but might charge if you use extra features.
Can I sell handmade or vintage items in Australia?
Absolutely! Etsy Australia is the go-to spot for handmade crafts, vintage treasures, and unique items. It’s built specifically for creators and collectors, so your special items will be in good company.
What’s the difference between a marketplace and my own online store?
A marketplace, like eBay or Amazon, is like a big shopping centre where lots of sellers have stalls. It’s easier to get started because they already have lots of shoppers. Having your own online store, maybe with something like Shopify, is like owning your own shop – you have more control over how it looks and works, but you have to attract all the customers yourself.
How important is shipping when selling online in Australia?
Shipping is super important! You need to figure out how much it will cost to send your items to customers. Some platforms offer shipping help, or you might need to arrange it yourself. Making sure shipping is clear and affordable can make a big difference in whether someone buys from you.
Are there any platforms good for selling electronics or home goods?
Yeah, definitely! Kogan Marketplace is well-known for electronics and appliances. For furniture and home stuff, MyDeal Australia and Temple & Webster are excellent choices. They focus on these kinds of products, so you’ll find buyers who are specifically looking for them.
