Sydney’s fashion scene is really something else, isn’t it? We’ve got so many talented designers making waves both here and overseas. Whether you’re after something super fancy for a big event or just a cool, comfy outfit for everyday, there’s a Sydney fashion brand that’s got you covered. It’s pretty exciting to see how many Aussie labels are doing so well, focusing on great quality and unique styles. So, let’s check out some of the best Sydney fashion brands you should definitely have on your radar.
Key Takeaways
- Australian fashion brands are gaining global recognition for their quality and unique designs.
- Sydney is a hub for talented fashion designers, offering a diverse range of styles.
- From luxury resort wear to everyday essentials, there’s a Sydney fashion brand for every occasion.
- Many Australian labels are focusing on sustainable practices and mindful manufacturing.
- Keep an eye on these Sydney fashion brands for the latest trends and timeless pieces.
1. Zimmermann
When you think of Australian fashion that’s made a serious splash internationally, Zimmermann is probably one of the first names that comes to mind. Sisters Nicky and Simone Zimmermann started this label way back in 1991, just tinkering away in their parents’ garage in Sydney. It’s pretty wild to think it’s grown into this massive global brand that everyone knows.
What really sets Zimmermann apart, I reckon, are those prints. They’re all designed in-house, and they’re just so distinctive – think bold florals, cool animal prints, and really unique patterns that you just don’t see anywhere else. They’ve managed to blend resort wear, swimwear, and ready-to-wear pieces in a way that feels really cohesive. Even their colder weather stuff, like those oversized tailoring pieces and knit dresses, has that signature Zimmermann flair.
It’s not just us Aussies who love it, either. You’ll see their designs on everyone from Dua Lipa and Beyoncé to Kendall Jenner and even Kate Middleton. That’s pretty serious star power!
The brand has a knack for creating pieces that feel both special and wearable, making them a go-to for everything from beach holidays to more formal events.
Here’s a rough idea of what you might expect to spend:
| Item Type | Price Range |
|---|---|
| Dresses | $300 – $5000 |
| Swimwear | $200 – $600 |
| Tops & Skirts | $250 – $1000 |
| Outerwear | $500 – $2000 |
| Accessories | $150 – $700 |
2. Camilla And Marc
Camilla and Marc, a powerhouse duo founded by siblings Camilla Freeman-Topper and Marc Freeman back in 2003, has really cemented its place in Australian fashion. They kicked things off at Australian Fashion Week and haven’t looked back since. You’ll find their stores dotted all over Australia, and they’ve even made waves internationally, stocking in places like Harrods and Selfridges.
What sets them apart, I reckon, is how they manage to make pieces that are super easy to wear but still have this really cool, directional edge. Think sharp tailoring that just works, or separates that have a bit of a sporty or street-style vibe mixed in. It’s that blend that makes their collections feel so relevant and wearable, whether you’re dressing up or down.
Their price range is pretty broad, so there’s usually something for most budgets, from everyday basics to more special occasion pieces.
- Signature Style: Effortless cool with a modern, directional spin.
- Key Pieces: Versatile tailoring, sculptural separates, and their popular C&M Signatures range (tees, tanks, sweats).
- Celebrity Fans: Often spotted on fashion-forward individuals who appreciate their blend of comfort and style.
They’ve managed to create a brand that feels both sophisticated and approachable, which is a pretty neat trick in the fashion world. It’s the kind of label you can rely on for pieces that look good and feel good, season after season.
3. Bec + Bridge
Bec + Bridge stands out in the Sydney fashion crowd for designing dresses and separates that really know how to have a good time. Their minimalist lines and party-ready vibes have made them a go-to for anyone wanting to move easily from a sunset drink to something flashier after dark. Prices for their collections usually sit between $80 and $600, which means you don’t need to be royalty to build up your Friday night wardrobe.
Some things people love about Bec + Bridge:
- Clean, sleek silhouettes that look sharp at celebrations, weddings or work dos.
- A knack for creating staple pieces that actually mix and match well.
- Regular collections featuring signature cut-outs, youthful energy and a bit of nineties nostalgia.
If you’re after something versatile but with that little bit of kick, Bec + Bridge keeps popping up on celebrities like Bella Hadid and Kendall Jenner, proof the designers are onto something special. They haven’t just nailed the party look—they’ve made it accessible and fun.
Bec + Bridge dresses often become your most-worn piece because they just work for almost any event on your calendar, from office parties to late-night catch-ups.
You can keep on top of the bold patterns shaping both fashion and even soccer ball trends in Australia right now. Turns out, Aussies really do know how to put a unique spin on anything.
4. Aje
If you’re on the hunt for a standout dress for a special occasion, Aje is definitely a brand to check out. Founded back in 2008 by Adrian Norris and Edwina Forest, this Sydney-based label has really made a name for itself internationally. They’re known for those bold shapes, bright prints, and a sort of modern feminine vibe that just works. You’ll often see their pieces with interesting cutouts, cool asymmetric lines, and lovely big sleeves. It’s no wonder they’re a go-to for wedding guest outfits.
Beyond the event wear, Aje has also branched out. Their Aje Studio line takes inspiration from the brand’s archives, offering more everyday pieces like denim, simpler dresses, and separates with subtle details. Then there’s Aje Athletica, which nicely bridges the gap between activewear and casual, stylish outfits. It’s a brand that really balances that playful, youthful feel with contemporary design.
Aje really nails that sweet spot between being fun and fashionable, making pieces that feel special but are still wearable for lots of different events.
Here’s a quick look at some of their popular items:
- Aje Eve knit cardigan: Made from a viscose blend, this cardigan is perfect for layering during the cooler months. It’s available in sizes XXS to XL and usually priced around $249.
- Aje dresses: While prices can vary, you can expect to find dresses ranging from about $80 up to $695, depending on the style and collection.
It’s worth noting that Sydney’s property market is also seeing some interesting movement in 2025, with potential growth in housing prices, which might influence spending habits for some. Check out Sydney’s housing market for more on that.
5. Oroton
Oroton is a heritage Australian brand that’s been around since 1939. They started out making accessories and clothing, and people really respected them for it. For ages, they were known for their quality leather goods, but then things got a bit of a shake-up when Sophie Holt came on as the creative director. She’s really given the brand a new lease on life, bringing in fresh, modern designs that still feel sophisticated.
You’ll find a great mix of their classic leather pieces alongside their ready-to-wear collections, which now include some really nice printed silk shirts, colourful dresses, and sharp tailoring. They even introduced an ‘Everyday’ range recently, mostly made from cotton, which is pretty smart because it’s both practical and stylish.
Their price point generally sits between $79 and $999, making them accessible for a lot of people looking for that touch of Aussie elegance.
- Leather Goods: Think classic handbags, wallets, and small accessories with that signature Oroton quality.
- Ready-to-Wear: Expect refined tailoring, flowing dresses, and chic silk shirts.
- Everyday Essentials: A more casual line focusing on comfortable yet stylish cotton pieces.
Oroton has managed to blend its rich history with a contemporary vision, making it a brand that feels both familiar and excitingly new. It’s a solid choice if you’re after pieces that have that understated Australian polish.
6. Christopher Esber
Christopher Esber is a name that keeps popping up, and for good reason. Since launching in 2010, this Sydney designer has really made a mark, not just here in Australia but on the international fashion stage too. You know those pieces that just look effortlessly cool, with a bit of an edge? That’s Esber. He’s known for these really artful drapes and ruching, plus some clever cut-out details that are pretty distinctive. It’s no wonder big names like Hailey Bieber and Zendaya are fans.
He’s even been showing at Paris Fashion Week and picked up an Andam Fashion Award, which is a pretty big deal. His stuff often feels like a mix of elegant minimalism with that cool, modern vibe. Think of it as sophisticated dressing, but with a bit of a twist that makes it stand out.
Esber’s designs often feature a unique blend of sharp tailoring and softer, draped elements, creating a look that’s both powerful and feminine. The strategic use of cut-outs adds a contemporary edge, making each piece a statement.
His collections tend to feature:
- Sculptural silhouettes
- Draped and ruched fabrics
- Signature cut-out details
- A blend of sharp tailoring and fluid lines
While his pieces can be an investment, they’re definitely designed to be noticed and remembered. You’ll find his work spans a range of materials, often focusing on quality fabrics that hold their shape and drape beautifully, making them perfect for those occasions where you want to look put-together without trying too hard.
7. Bassike
Bassike, which you can pronounce as ‘basic’ if you like, started out in Sydney’s Palm Beach way back in 2006. The whole idea behind the brand is right there in the name – they’re all about making really good quality, versatile clothes that you can wear a lot and that are built to last. From the get-go, they’ve focused on using natural, organic fabrics and sticking with Australian suppliers, so they’ve been pretty responsible and eco-friendly from the start, even before that became a big fashion thing.
They actually added denim to their main collection in 2007 and have since expanded into menswear, swimwear, shoes, accessories, and even a kids’ line. It’s pretty impressive how they’ve grown.
Their signature style really is about taking everyday pieces and giving them a bit of a twist. You’ll often see them doing tailored pants with interesting cut-outs, oversized denim and tailoring that looks effortlessly cool, and super comfy tees and layers. Each season seems to celebrate Australian life, using natural materials and making things in a sustainable way. It’s a brand that feels very connected to its roots.
Bassike has a knack for creating pieces that feel both modern and timeless, making them a solid choice for building a wardrobe that lasts. They really focus on the quality of their materials and the cut of their garments, which you can tell when you wear them.
Their price range generally sits between $50 and $2995, so there’s a bit of variety depending on what you’re after. You can find everything from simple cotton tees to more elaborate knitwear and outerwear. It’s worth checking out their wide-leg trackpants if you’re after something comfy but still stylish.
8. Peony
Peony is a really lovely Australian brand that focuses on swimwear and resort wear. They design everything themselves, right there in their studio by the sea. You can tell they put a lot of thought into their prints, which often start as hand sketches.
Their inspiration comes from nature and memories of summers past and present, which really comes through in the feel of the clothes. It makes you feel good wearing them, like you’re bringing a bit of that sunshine with you. If you’re after some new swimwear or a breezy cover-up, it’s definitely worth checking out Australia’s top swimwear brands.
What I like about Peony is how they manage to create pieces that feel both unique and timeless. You won’t find them following every single trend, but rather sticking to a classic, feminine aesthetic that feels really special.
The brand’s commitment to creating beautiful, considered pieces means you get swimwear that not only looks good but feels good to wear, too. It’s that kind of thoughtful design that makes a brand stand out.
Their price range is generally between $95 and $520, which feels about right for the quality and the unique designs you get. It’s an investment in pieces that you’ll want to wear season after season.
9. Matteau
Matteau started out as a swimwear label, but it’s really grown into something more over the last decade. They’ve expanded into ready-to-wear, and honestly, it’s a good move. The whole vibe is super simple and considered, focusing on quality pieces that you’ll actually wear for ages. It feels like they’re really trying to be mindful of their footprint too, using Australian manufacturers where they can.
Their approach to design is all about creating timeless pieces that don’t chase trends. You’ll find a lot of clean lines and really wearable silhouettes.
- Swimwear: Still a core part of their collection, known for flattering cuts.
- Ready-to-wear: Expanding into dresses, separates, and tailoring.
- Aesthetic: Minimalist, effortless, and focused on quality.
The brand’s ethos really centres on creating beautiful, lasting items. It’s less about reinventing your wardrobe and more about adding pieces that have an elegant spirit and a quality that endures.
If you’re looking for those go-to pieces that feel both special and easy to wear, Matteau is definitely worth checking out. You can find some great staples that will serve you well, much like looking into promising Sydney investment suburbs for the future.
10. Alémais
Alémais, helmed by designer Lesleigh Jermanus, is a Sydney-based label that really pops with its bold, artistic prints and ethereal silhouettes. Launched in 2020, it didn’t take long for this brand to gain a serious following, even snagging the 2022 Melbourne Fashion Festival National Designer Award. You’ll spot instantly recognisable shapes adorned with unique patterns – think flowers, shells, and even chess pieces popping up in their collections. It’s a brand that feels both adventurous and deeply considered.
Alémais has a strong commitment to ethical and environmental practices, even planting a tree for every piece purchased. This focus on sustainability, combined with their distinctive aesthetic, makes them a standout in the Australian fashion scene.
Their pieces range from about $145 for smaller items up to $1500 for more elaborate designs. It’s definitely an investment, but the quality and unique designs feel worth it for those special occasions or when you just want something that truly stands out.
- Signature Prints: Expect vibrant, often hand-drawn motifs that are truly unique.
- Ethereal Silhouettes: Flowing dresses, relaxed tailoring, and pieces that feel light and airy.
- Ethical Production: A focus on conscious creation and environmental responsibility.
- Celebrity Endorsement: Gained significant attention after being featured in The White Lotus.
11. DISSH
DISSH has really made a name for itself, hasn’t it? Starting out as a multi-brand boutique in Queensland back in 2001, it’s grown into this global fashion player. The current director, Lucy Henry-Hick, took the reins and really transformed the brand, especially with its online presence. They’ve managed to capture that effortless Australian vibe that people all over the world love.
It’s pretty cool how they’ve used social media to connect with customers in places like the US and UK. Even before they had official international stores, people were shopping from their Australian site. And with big names like Emily Ratajkowski and Kendall Jenner spotted in their pieces, it’s no wonder everyone’s keen to get their hands on DISSH’s affordable, yet luxe, styles. You can now find them at Selfridges, which is a pretty big deal.
What I like about DISSH is their focus on wearable, relaxed collections. They often use fabrics like linen and cotton, which just feel so right for the Australian lifestyle. The cuts are usually a bit oversized and effortlessly cool, making them perfect for year-round wear. It’s that kind of easy-going style that’s hard to beat.
DISSH offers a great balance of trend-aware designs and timeless appeal, making it a go-to for many looking to update their wardrobe without breaking the bank. Their pieces often feel special enough for an occasion but are also perfectly suited for everyday wear.
If you’re looking to snag some of their pieces, it’s worth keeping an eye out for sales or considering how you can incorporate them into your existing wardrobe. Planning your purchases, much like planning your shopping trips to secondhand stores, can help you make more considered choices.
12. St Agni
Hailing from the sunny shores of Byron Bay, St. Agni is a brand that really gets the whole ‘less is more’ philosophy. They’re all about creating pieces that feel timeless, sticking to a pretty neutral colour palette and focusing on quality materials. You might have seen them pop up on your feed for their minimalist leather goods, but their clothing line is just as covetable. Think clean lines, relaxed tailoring, and fabrics that feel good to wear.
St. Agni champions a slower approach to fashion, designing pieces meant to last. They’re really conscious about their impact, working with ethical suppliers and trying to use sustainable fibres like linen. It’s refreshing to see a brand put so much thought into longevity and responsible production.
Their collections often feature:
- Oversized button-up shirts
- Tailored trousers and blazers
- Simple, elegant slip dresses
- Minimalist leather accessories
If you’re looking to build a wardrobe of versatile, understated staples, St. Agni is definitely worth checking out. You can find some great everyday essentials that will see you through seasons to come.
13. E Nolan
If you’re after some seriously sharp tailoring, E Nolan is definitely worth a look. This Melbourne-based label really focuses on made-to-measure pieces, which is pretty cool if you’ve ever struggled to find clothes that fit just right. They’ve got a massive range of fabrics, colours, and materials, so you can really get something unique.
It’s not just about custom stuff though; they also have ready-to-wear items that carry that same attention to detail. The brand is big on sustainability, which is always a good thing, using their custom approach to cut down on waste. It’s a great way to get those perfect-fitting pieces you’ve always wanted, and it feels good knowing it’s made with care. You can explore some of the business opportunities in sustainable fashion right here.
E Nolan champions self-expression through its made-to-measure garments, offering a personal approach to building a wardrobe that truly fits.
Their price point can vary quite a bit, from around $80 up to POA (price on application) for the more bespoke items, so there’s a range depending on what you’re after. It’s a brand that’s really about quality and creating something special that lasts.
14. Beare Park
Beare Park is a Sydney-based label that really champions a kind of quiet cool. Founded in 2021 by Gabriella Pereira, the brand focuses on making pieces that feel both modern and timeless. They’re all about simplicity and making sure things are made right here in Australia, with fabrics sourced from places like France, Italy, and Japan.
What I like about Beare Park is their commitment to local manufacturing. Everything is handmade in Sydney and Melbourne, which is pretty special. They recently showed at Australian Fashion Week, and their collection included some really nice denim and cashmere knits. It’s definitely a brand that suits up the Matildas for their off-field looks, so you know it’s got that polished, athletic-inspired vibe.
The brand’s aesthetic leans towards softly tailored pieces, and you can see the attention to detail in every garment. It’s that kind of clothing that feels good to wear because it’s well-made and designed with intention.
Their price range is generally between $180 and $3600, so it’s an investment, but you’re paying for quality and local craftsmanship. If you’re looking for those elevated basics that will last, Beare Park is definitely worth checking out. You can find their latest ready-to-wear items, including dresses, denim, and knitwear, which are perfect for building a sophisticated wardrobe. It’s a great example of Australian design done really well, and you can see their latest collection at Australian Fashion Week 2025.
15. ESSE Studios
ESSE Studios is all about creating those hard-to-find, perfect wardrobe pieces. Charlotte Hicks, the founder, started the brand after seeing how much waste there was in the fashion world. She wanted to make clothes that were timeless and functional, and not just following trends. It’s a pretty smart approach, really. They focus on quality fabrics and classic shapes, so you can build a wardrobe that lasts.
The brand is known for its considered approach to design, focusing on longevity and ethical production.
ESSE Studios offers a range of pieces that are great for building a solid foundation for your wardrobe:
- Tailored Trousers: Think fluid, well-cut pants that can be dressed up or down.
- Silk Dresses: Elegant and simple, these are perfect for events or just feeling a bit fancy.
- Classic Shirting: You can never have too many good shirts, and ESSE does them well.
- Knitwear: Soft, quality knits that feel good and look good.
Their price range generally sits between $160 and $1500, which is pretty standard for Australian designer labels focusing on quality and thoughtful design. It’s definitely an investment, but the idea is that these pieces will be with you for years, not just a season. They also do limited drops to keep things fresh, but the core collection is all about those forever items.
16. A Emery
A Emery is a Melbourne-based label that really focuses on making clothes and shoes that are both stylish and practical. You know, the kind of pieces you can wear for ages and they still look good. Designer Anna McLaren is all about quality fabrics and getting the fit just right, which makes their range of wardrobe essentials a bit of a favourite for many. They started out with footwear, but have since added clothing, and it’s been a great move.
Their approach is all about creating beautiful but functional pieces to keep in your wardrobe for years to come.
If you’re looking for some solid workwear options, A Emery is definitely worth checking out. They’ve got a good mix of tailored pieces and more relaxed items that still feel put-together. It’s the sort of brand that helps you build a wardrobe that feels considered and lasts. You can find some really nice elevated essentials that will see you through different seasons.
Some of their standout pieces often include:
- Well-cut trousers
- Classic blazers
- Versatile knitwear
- Sleek footwear
It’s a brand that understands that clothes should work for you, not the other way around. They’ve got a good eye for detail, and you can tell they put a lot of thought into each design. It’s a nice change from fast fashion, that’s for sure.
17. Bianca Spender
Bianca Spender has been a significant name in Australian fashion for over a decade now. The brand is really known for its flattering cuts and how effortlessly the tailoring comes together. Every single piece feels like it’s been thought about carefully, designed to really highlight the female shape. It’s that kind of thoughtful design that makes you feel good wearing it.
If you’re looking for pieces that are both stylish and comfortable, Bianca Spender is definitely worth checking out. They focus on creating clothes that women genuinely want to wear, season after season. It’s a brand that understands how to make clothing that feels special but is also practical for everyday life. You can find a great range of their collections, from elegant dresses to sharp separates, all designed with that signature Spender touch. It’s a good idea to explore their latest arrivals to see what’s new.
The brand’s commitment to creating garments that accentuate the female form, combined with their focus on timeless design, makes them a standout in the Australian fashion landscape. It’s about clothing that empowers and makes you feel confident.
Bianca Spender’s price range generally sits between $295 and $1295, reflecting the quality and craftsmanship involved. This makes it an investment in pieces that you’ll likely wear for years to come. For those interested in the latest trends or perhaps looking for something specific, checking out what’s available at major department stores or their own boutiques is a good start. You might even find some great pieces if you’re looking for activewear inspiration, similar to what you might see at the Australia Fitness Expo 2025.
Here’s a quick look at what you might expect:
- Dresses: From flowing maxi styles to sharp cocktail numbers.
- Tailoring: Well-cut blazers and trousers that create a polished look.
- Separates: Versatile tops and skirts that can be mixed and matched.
- Knitwear: Comfortable yet chic pieces perfect for layering.
18. Rebecca Vallance
Rebecca Vallance is a name that’s really made waves in the Australian fashion scene, and for good reason. She started her journey in Ballarat, Victoria, with a clear vision to design. After launching her label in Paris in 2011, she brought it back home to Australia a year later. Since then, her signature style, which mixes sharp tailoring with beautiful fabrics, has caught the eye of people all over the world, including a fair few celebrities.
Her collections often feature stunning occasion wear, perfect for those special events. Think elegant dresses with thoughtful details and sophisticated silhouettes that just work. It’s that blend of classic style with a modern, feminine touch that makes her pieces stand out. You can expect a certain polish and a real sense of occasion when you wear a Rebecca Vallance design.
The brand really nails that balance between being fashion-forward and timeless. It’s the kind of clothing that feels special enough for a big event but also has a wearability that means you’ll reach for it again and again.
Rebecca Vallance’s pieces generally fall into a price range that reflects their quality and design. You’re looking at roughly $100 to $1800, depending on the item. It’s an investment, sure, but you’re getting something crafted with care and a distinct Australian flair. If you’re looking for that perfect outfit that feels both elegant and uniquely you, it’s definitely worth checking out what Rebecca Vallance has to offer.
19. Emma Mulholland On Holiday
If you’re after some serious fun in your wardrobe, Emma Mulholland On Holiday is definitely the brand for you. Launched in 2017 by Emma Mulholland, this Sydney-based label is all about capturing that carefree, holiday spirit. Think retro vibes, inspired by the 80s and 90s souvenir styles, but with a modern, playful twist.
Emma Mulholland on Holiday really shines with its distinctive prints and slogan tees. You’ll find everything from mini skirts and cute tanks to relaxed pyjama-style sets, all splashed with graphic patterns and their signature Happy Hibiscus motif. It’s the kind of clothing that makes you feel like you’re on vacation, even if you’re just popping to the shops. They also do a great line in accessories, like bucket hats and tote bags, all featuring that cheerful flower.
The brand works closely with a small family-run textile studio, which is a nice touch. It means each piece feels a bit more special and considered.
The price point is pretty accessible too, generally sitting between $90 and $1200, making it a great option for adding some personality to your look without breaking the bank. You can find some really unique pieces that are perfect for making a statement. It’s a brand that doesn’t take itself too seriously, and that’s exactly why we love it. Check out their latest collection for some serious holiday cheer, you might just find your new favourite summer outfit.
20. AFENDS
Hailing from Byron Bay, AFENDS has carved out a solid niche in the Australian streetwear scene. What really sets them apart is their commitment to using eco-friendly materials, especially organic hemp and cotton. It’s not just about looking good; it’s about feeling good about what you’re wearing, knowing the brand is actively trying to reduce its environmental impact. They even use renewable energy in their production process, which is pretty impressive.
Their price point is generally quite accessible, making sustainable fashion a bit more attainable for more people. You’re looking at pieces mostly ranging from $20 to $200, which is great for everyday wear.
AFENDS really champions a laid-back, surf-inspired vibe, but with a conscious edge. Think comfortable tees, relaxed-fit pants, and easy-to-wear shirts that are perfect for our Australian lifestyle. It’s the kind of clothing that feels good on your skin and good for the planet.
The brand’s focus on hemp is particularly noteworthy. Hemp is a fantastic resource – it grows quickly, requires minimal water, and doesn’t need pesticides. It’s a natural fit for a brand that wants to be kinder to the earth.
If you’re keen to explore more Australian brands making a difference, check out the business opportunities in Australia for 2025.
21. Silk Laundry
Silk Laundry is a brand that really gets it when it comes to luxurious, everyday wear. Founded back in 2015, they’ve built a solid reputation for creating these beautiful silk pieces that feel amazing and look effortlessly chic. It’s all about investing in those classic wardrobe staples that you can mix and match endlessly.
What I love about Silk Laundry is their commitment to sustainability, which is pretty important these days. They focus on timeless designs rather than chasing fleeting trends, meaning you’re buying pieces that will last. Think simple slip dresses, elegant blouses, and comfortable yet stylish pants – all made from quality silk.
The brand’s philosophy centres on creating versatile garments that transition seamlessly from day to night, work to weekend. It’s about building a considered wardrobe with pieces that feel as good as they look.
If you’re looking to add some refined silk pieces to your collection, it’s definitely worth checking out their latest arrivals. You can explore the full range and even get some styling advice at the Silk Laundry store in Sydney.
Their price point generally sits between $120 and $1200, which feels about right for the quality and design you’re getting. It’s an investment, for sure, but one that pays off in terms of longevity and style.
22. Deiji Studios
Deiji Studios, hailing from Byron Bay, started with a simple idea: to make sleepwear that felt as good as your favourite bedding. And honestly, they nailed it. Their linen pieces have this amazing drape that just feels luxurious, kind of like slipping into really nice sheets.
It’s not just about pyjamas anymore, though. They’ve expanded into these really cosy knitwear sets, chic cotton dresses, and even some outerwear that you’ll want to wear everywhere. The whole vibe is about creating pieces that are comfortable but also stylish enough to wear out and about. Think relaxed tailoring and effortless sets that you can easily dress up or down.
The brand focuses on creating pieces that are designed to be part of your wardrobe for a long time, using natural fibres and a relaxed aesthetic that feels very ‘now’ but also timeless. It’s that kind of conscious approach to fashion that really appeals.
Their range includes:
- Linen sets – perfect for that relaxed, elevated look.
- Cotton tanks and dresses – easy staples for any season.
- Wool and cashmere knits – ideal for staying cosy.
If you’re looking for comfortable, stylish pieces that blur the lines between lounging and going out, Deiji Studios is definitely worth checking out. You can find some great staples that feel both special and easy to wear, much like the curated selections you might find at a place like Desire Records.
23. Sleeping With Jacques
Sleeping With Jacques is a brand that really gets the whole ‘effortless chic’ thing. They started out focusing on sleepwear, but honestly, their pieces are way too good to just wear to bed. Think luxurious linen sets, soft knitwear, and robes that feel like a hug. It’s that kind of comfortable yet stylish vibe that’s perfect for lounging around or even heading out for a casual coffee.
What I really like about them is how they manage to make everything feel so relaxed but still put-together. It’s not fussy at all. You can easily mix and match their pieces, and they just work. It’s like they’ve mastered the art of looking good without trying too hard, which is exactly what we all want, right?
- Focus on Linen: Their use of linen is a big draw, especially for those warmer days. It’s breathable and has that lovely natural texture.
- Versatile Pieces: Many items can be dressed up or down, making them a smart addition to any wardrobe.
- Comfort First: The brand prioritises comfort, which is always a win in my book.
If you’re looking for those go-to pieces that feel special but are also super easy to wear, Sleeping With Jacques is definitely worth checking out. They’ve got that relaxed Sydney feel down pat, and it’s easy to see why they’re becoming a favourite. You can find some great everyday staples on their website.
The brand has a knack for creating pieces that feel both indulgent and incredibly wearable, blurring the lines between sleepwear and everyday fashion. It’s about embracing comfort without sacrificing style, a philosophy that resonates deeply in today’s fashion landscape.
24. Faithfull
Faithfull really nails that feeling of a never-ending summer, no matter the time of year. Founded back in 2014 by Sarah-Jane Abraham and Helle Them-Enger, the brand is now based between Sydney and Bali. Each season, they bring out these really lovely, collectible prints across dresses, separates, and even swimwear.
They also do some relaxed tailoring in neutral linens, which is great for building a wardrobe that works for both everyday life and holidays. It’s all about creating pieces that feel special but are also easy to wear.
- Signature Prints: Expect unique, often vintage-inspired patterns that are a hallmark of the brand.
- Versatile Styles: Their dresses and separates are designed to transition easily from day to night, or from beach to city.
- Bali & Sydney Influence: The brand’s dual base is reflected in its relaxed, sun-drenched aesthetic.
Faithfull captures the spirit of never ending summer – any time of the year. The brand was founded by Sarah-Jane Abraham and Helle Them-Enger in 2014 and is now based out of Sydney and Bali. Each season brings a collection of collectible prints across coveted dresses, separates and swimwear. It does relaxed tailoring in neutral linens to help build a wardrobe that straddles everyday life and a holiday.
25. Posse and more
Posse is a Sydney-born label that really nails that effortless, chic vibe. Founded back in 2016, it started out with a focus on beachy linen pieces, but it’s definitely grown into something more. You can find lovely relaxed tailoring sets and some cool knitwear in their collections now, which is great for when the weather cools down a bit.
What I like about Posse is their approach to making clothes. They keep production numbers pretty low each season, and they only bring back designs if they’ve sold out. Plus, they tend to stick to core collections rather than chasing every single trend, which means their pieces feel more timeless. It’s a good way to build a wardrobe that lasts.
Posse’s designer, Danielle Mulham, has a knack for taking classic shapes and giving them a modern twist. It’s why you see their styles popping up on Instagram so much, worn by people whose style you just admire.
Here’s a quick look at what you might find:
- Linen separates for easy dressing
- Comfortable knitwear options
- Relaxed tailoring for a smart-casual look
- Limited runs to keep things special
They’re definitely a brand to watch if you appreciate considered design and pieces that feel a bit special without being over the top.
Sydney’s Style Scene: What’s Next?
So there you have it, a peek into Sydney’s amazing fashion scene for 2025. It’s pretty clear that Aussie designers are doing their thing, offering up everything from comfy everyday wear to those special pieces that make you feel a million bucks. Whether you’re after something sustainable, a killer dress, or just a great pair of jeans, there’s definitely a local label out there for you. Keep an eye on these brands, because they’re not slowing down anytime soon. Happy shopping!
Frequently Asked Questions
What’s so special about Australian fashion brands?
Lots of Aussie brands are doing cool things with fabrics and making their clothes in ways that are better for the planet. Plus, they have a unique style that people all over the world love, especially for beachy vibes and comfy, stylish clothes.
Are Australian fashion brands expensive?
It really depends! Some brands are definitely high-end with fancy materials, while others offer more affordable basics. You can find great pieces at pretty much any price point if you look around.
Which Australian brands are good for work clothes?
Brands like Camilla and Marc, A Emery, and St Agni are known for making stylish and professional outfits that are perfect for the office. They focus on good quality and classic designs.
Where can I find trendy swimwear from Australia?
Peony is a really popular choice for swimwear with lovely prints. Other brands like Zimmermann and Faithfull also have amazing swim collections that are super stylish.
Are there Australian brands that focus on eco-friendly fashion?
Absolutely! Brands like ESSE Studios are all about sustainability, using materials and methods that are kinder to the environment. AFENDS also uses organic fabrics like hemp and cotton.
What are some good Australian brands for everyday wear?
For comfy, everyday styles, check out Bassike for their elevated basics and denim, or DISSH for their relaxed linen and cotton pieces. They’re great for putting together easy, cool outfits.
