Choosing the right phone can feel like a mission, can’t it? With so many options out there, from the latest iPhones to shiny new Androids and even those cool folding ones, it’s easy to get lost. We’ve been putting a bunch of them through their paces to figure out which phone is best for you. Whether you’re after a camera that snaps amazing pics, a battery that just keeps going, or a screen that looks incredible, we’ve narrowed it down to the top contenders for 2025. Let’s see which one makes the cut.
Key Takeaways
- The Apple iPhone 17 series brings some solid upgrades, making it a strong contender for most people.
- For Android users, the Google Pixel 10 Pro XL is a top pick, offering a great all-round experience.
- If you love a stylus, the Samsung Galaxy S25 Ultra is hard to beat, packing in loads of features.
- Foldable phones like the Samsung Galaxy Z Fold 7 and Motorola Razr Ultra offer a unique, larger screen experience.
- Don’t forget about value; phones like the Google Pixel 9a and Sony Xperia 10 VI prove you can get a great device without breaking the bank.
1. Apple iPhone 17
Alright, let’s talk about the Apple iPhone 17. Honestly, this year, Apple’s really tried to make the standard model feel a lot more like its fancy Pro siblings, and for the most part, they’ve nailed it. If you’re not chasing every single top-tier camera feature or the absolute longest battery life, this is probably the phone for you. It feels like a solid upgrade, especially if you’re coming from an older iPhone.
What’s new? Well, the display finally got a boost with a 1-120Hz variable refresh rate. This means scrolling through your feeds or websites is way smoother, and the always-on display is actually useful now, letting you see notifications at a glance without draining the battery too much. Plus, it’s got a cracking 3,000 nits of peak brightness, so using it outside on a sunny day isn’t the usual struggle. They’ve also beefed up the screen with Ceramic Shield 2, which Apple claims is three times more scratch-resistant. Nice.
Here’s a quick look at some of the key specs:
- Display: 6.3-inch Super Retina XDR with 1-120Hz ProMotion
- Processor: Apple A19 Bionic
- Main Camera: 48MP wide, 48MP ultrawide
- Storage: Starts at 256GB
- Battery Life: Up to 8 hours more video playback than the iPhone 16
One of the biggest changes is the storage – it now starts at 256GB, which is a welcome step up from the previous 128GB base. And the ultrawide camera got a serious upgrade to 48 megapixels. It really does take noticeably better photos, especially in less-than-ideal lighting. Battery life is also improved; in our tests, it held up really well throughout the day, easily outlasting last year’s model. It feels like a genuinely good value proposition for what you get.
Apple’s also packed in all the latest iOS 26 features, like Live Translation and Call Screening, which are genuinely handy. The design is pretty much the same as the iPhone 16, which might be a bit boring for some, but it’s a tried-and-tested look that works. It’s not a massive leap visually, but the internal upgrades make it feel like a whole new phone.
So, who is this phone for? If you want a great iPhone experience without shelling out for the Pro models, the iPhone 17 is a fantastic choice. It’s got most of the good stuff, a much-improved camera, better battery, and a smoother display. It’s a really well-rounded device that should make most people happy.
2. Samsung Galaxy S25 Ultra
Alright, let’s talk about the Samsung Galaxy S25 Ultra. This phone is pretty much Samsung going all out, and honestly, it shows. It looks a lot like last year’s model, which isn’t a bad thing because the hardware is still top-notch. You’re getting a seriously impressive 6.9-inch OLED screen that’s 120Hz – honestly, it’s probably the best display I’ve seen on any phone right now. Plus, they’ve rounded the corners a bit, making it feel a little nicer to hold, which is a good move.
Under the hood, it’s packing the new Snapdragon 8 Elite for Galaxy processor, which means it’s fast. Really fast. And the cameras? They’re a step up. You’ve got that massive 200-megapixel main camera, a 3x telephoto, and a 5x periscope lens. The ultrawide camera is also better this year. For video buffs, it can even record in Log format, which is pretty pro-level stuff and gets it closer to what the iPhone can do.
Samsung is also pushing its AI features hard with this one. Some of them are genuinely useful, like helping you edit photos or translate things on the fly. And the software support is fantastic – seven years of updates is a massive commitment, meaning this phone should be good for a long time.
But, it’s not all perfect. For starters, it’s still really expensive, kicking off at around $1,300. And while the S Pen is still included, it’s a bit of a shame it doesn’t have Bluetooth this year. Also, this is a big, heavy phone. If you’re after something sleek and light, this probably isn’t it. And for everyday snaps, the shutter can be a bit slow, meaning moving subjects might come out a bit blurry compared to, say, a Google Pixel.
Here’s a quick rundown of what you get:
- Display: 6.9-inch 120Hz OLED
- Processor: Snapdragon 8 Elite for Galaxy
- Main Camera: 200MP
- Zoom: 3x telephoto, 5x periscope telephoto
- Ultrawide Camera: 50MP
- Stylus: Built-in S Pen (no Bluetooth)
- Software Support: 7 years of updates
If you’re upgrading from something older, like a Galaxy S22 Ultra, this will feel like a massive leap forward. But if you’ve got an S23 Ultra or especially an S24 Ultra, you might want to think twice unless you’re getting a really good deal. For most people, the regular Galaxy S25 or S25 Plus might be a better fit, saving you a fair bit of cash while still offering a lot of the same core experience.
3. Google Pixel 10 Pro XL
Right then, let’s talk about the Google Pixel 10 Pro XL. This is a seriously big phone, and it doesn’t exactly come cheap, mind you. If you’re after the absolute top-tier Android experience and don’t mind splashing out a bit, this might just be your jam.
What’s the big deal with this one? Well, it’s got a massive 6.8-inch screen, which is pretty sweet for watching videos or just generally scrolling through stuff. The battery is also a beast – I managed to get through a whole 11-hour day of pretty heavy use, and still had about 32% left. That’s saying something!
When it comes to photos, the cameras on this thing are no joke. You’ve got a 50MP wide lens, a 48MP ultrawide, and another 48MP telephoto. Plus, there’s this ‘Pro Res Zoom’ feature that uses AI to get you all the way to 100x zoom. Honestly, I tried it out on some buildings, and it was surprisingly sharp, way better than what I got from the Samsung S25 Ultra at the same zoom level. It’s not perfect, sometimes the AI can make things look a bit artistic rather than real, but it’s pretty handy.
Here’s a quick rundown of what you get:
- Display: A whopping 6.8-inch screen with a 120Hz refresh rate. Great for anything you throw at it.
- Camera System: 50MP wide, 48MP ultrawide, 48MP telephoto. Plus that 100x Pro Res Zoom.
- Battery: A hefty 5,200 mAh that should see you through most days.
- Performance: Powered by Google’s Tensor G5 chip with 16GB of RAM. It’s smooth for everyday tasks and even some AI features.
- Software Support: Google promises updates until 2032, which is pretty decent.
Now, it’s not all sunshine and roses. It’s definitely a large phone, so if you prefer something smaller, you might want to check out the regular Pixel 10 Pro or the standard Pixel 10. And while the Tensor G5 chip is good, if you’re a hardcore mobile gamer chasing the absolute highest frame rates, you might find it a tad slower than some other top-end phones.
The Pixel 10 Pro XL is a phone that tries to do it all, and for the most part, it succeeds. It’s got a fantastic screen, a camera system that punches above its weight, and a battery that just keeps going. Just be prepared for its size and the price tag that comes with it.
4. Samsung Galaxy Z Fold 7
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Alright, let’s talk about the Samsung Galaxy Z Fold 7. If you’re after a phone that can basically turn into a mini-tablet, this is probably your best bet right now. Samsung’s really ironed out a lot of the kinks with this one. When it’s all folded up, it feels pretty much like a normal phone, which is a big win. The cover screen is wider now, making it easier to use without having to flip it open all the time.
But the real magic happens when you unfold it. That 8-inch inner display is seriously impressive for multitasking. You can actually run three apps at once without it feeling too cramped, which is handy if you’re juggling work stuff or just like having a few things open. The camera system has also had a massive upgrade, with a 200-megapixel main sensor that can actually compete with the top-tier S25 Ultra. So, you’re not really sacrificing photo quality for that foldable form factor anymore.
Here’s a quick rundown of what you get:
- Display: A much more usable 6.5-inch cover screen and a sprawling 8-inch main foldable display.
- Performance: Powered by the Snapdragon 8 Elite for Galaxy processor, so it’s zippy and handles all the new AI features Samsung is pushing.
- Durability: It’s got an IP48 rating, which is decent for a foldable, and Samsung’s promising seven years of software and security updates. That’s pretty solid.
- Battery: It sticks with a 4,400-mAh battery. It’s not the biggest out there, especially compared to some phones from China, but it’s the same as last year and should get you through a day.
It’s definitely a premium device, and you’ll pay for it – the price tag is a bit steep. But if you want a phone that can do it all, from being a regular smartphone to a small tablet for watching videos or getting work done, the Z Fold 7 is a seriously compelling option. It feels good in the hand, looks slick, and the screens are just fantastic.
Honestly, the biggest hurdle for most people will be the price. It’s a lot of cash to drop on a phone, even if it does fold. But for what you get in terms of tech and versatility, it’s hard to argue against it if your budget allows.
5. Motorola Razr Ultra
Alright, let’s talk about the Motorola Razr Ultra. This phone is pretty slick, no doubt about it. It’s a foldable, which is still kind of a novelty, and Motorola has really leaned into that with this model. The standout feature has to be the external display; it’s massive and you can actually do a lot with it, not just glance at notifications. It’s like having a mini-phone on the outside of your phone.
When you open it up, you get a really nice, big 7-inch screen. It’s bright and sharp, good for watching videos or just scrolling through stuff. And the performance? It’s running on the Snapdragon 8 Elite chip, so it’s fast. Apps open quickly, multitasking is a breeze, and it handles games without breaking a sweat.
Here’s a quick look at some of the important bits:
- Processor: Qualcomm Snapdragon 8 Elite Mobile Platform
- Main Display: 7-inch foldable screen
- External Display: 4-inch cover screen
- Battery: Lasts a full day, sometimes into the second.
- Charging: Supports 68W wired charging.
Now, it’s not all perfect. The cameras are… okay. They’re not bad, but they’re not going to blow you away compared to some other flagships out there. They’re decent for everyday snaps, but if you’re a serious mobile photographer, you might find them a bit middling.
This phone is definitely for someone who wants something a bit different. It’s stylish, it’s fun to use, and it feels premium. You’re paying for that unique foldable experience and the top-tier specs.
One thing to consider is the price. This phone isn’t cheap; it’s a premium device with a premium price tag. But if you’re after a foldable that actually feels complete and offers a great user experience, the Razr Ultra is a strong contender. It’s a really well-built foldable phone, and Motorola has improved on their previous models quite a bit. You can check out more about the Motorola Razr Ultra if you’re curious.
6. Apple iPhone 16 Pro
Right then, let’s talk about the Apple iPhone 16 Pro. Even though it’s not the absolute latest and greatest anymore, this phone is still a bit of a powerhouse in 2025. If you’re coming from an older iPhone, say an iPhone 14 Pro or even earlier, you’ll notice a decent jump in performance and features. It’s got that familiar 6.3-inch adaptive screen that’s smooth as anything, adjusting its refresh rate so things look good without draining your battery unnecessarily.
The A18 Pro chip inside really makes a difference, keeping everything feeling snappy and responsive, whether you’re just browsing or playing some demanding games. It also packs in all those safety features Apple is known for, like Crash Detection and Emergency SOS via Satellite, which are pretty handy to have, even if you hope you never need them.
Here’s a quick look at what you get:
- Display: A crisp 6.3-inch adaptive-refresh rate screen (1-120Hz).
- Processor: The speedy Apple A18 Pro chip.
- Cameras: A solid camera system that still holds its own for great photos and videos.
- Software: Runs iOS 26, bringing a bunch of useful updates.
- Durability: Built to last, as you’d expect from Apple.
It’s worth noting that while Apple doesn’t officially sell the 16 Pro anymore, you can still find them through carriers or other retailers. So, if you’re looking for a reliable iPhone that’s not the absolute bleeding edge but still offers a lot, the 16 Pro is definitely worth considering. It’s a good middle ground if the newest models are just too much coin.
If you’re eyeing an upgrade from a much older iPhone, the 16 Pro offers a compelling package. It balances performance, camera quality, and Apple’s ecosystem without the eye-watering price tag of the very latest models.
7. Apple iPhone 16 Plus
So, the iPhone 16 Plus. It’s basically the same phone as the regular iPhone 16, just with a bigger screen and a beefier battery. Honestly, for most people, this is probably the sweet spot in Apple’s lineup if you’re not chasing the absolute latest Pro features. It feels like you get about 90% of the Pro experience for a good chunk less cash, which is pretty neat.
When we tested it, the camera stuff was pretty impressive, and that Action button they added is actually useful, not just some gimmick. The build quality is nice and solid, too. Plus, with Apple Intelligence starting to roll out, these phones should feel pretty current for a good while.
Here’s a quick look at what you get:
- Screen Size: 6.7 inches – plenty of room for watching videos or scrolling through Insta.
- Processor: Apple A18 – still zippy, no real complaints here.
- Camera: 48MP main, 12MP ultrawide, and a 12MP selfie cam. It takes good photos, no doubt.
- Colours: Comes in Ultramarine (that’s blue, folks), pink, teal, black, and white. Something for everyone, I guess.
One thing that still bugs me a bit is the charging speed. It feels like ages since Apple really upped their wired charging game. And yeah, no always-on display on this one, which is a bit of a shame when you look at what other phones are doing.
But honestly, if you’re coming from an older iPhone, maybe an iPhone 13 or something even older, this is a really solid upgrade. You get all the cool bits like the Dynamic Island and the improved cameras without needing to shell out for the Pro model. It’s a reliable device, and after a year of use, it’s still performing well. You can check out the latest pricing if you’re curious.
This phone really hits a good balance. It’s big enough to be enjoyable for media but not so massive that it’s a pain to carry around. The battery life is also a big win, easily getting you through a full day and then some.
So, who should grab one? If you want a great iPhone experience without the Pro price tag, and you don’t need the absolute best camera system out there, the iPhone 16 Plus is a really smart choice. It’s a phone that just works, and it does it well.
8. Google Pixel 9a
The Google Pixel 9a sits at that sweet spot – premium design and clever features for a price that won’t have you checking your bank account twice. For under $500, you’re getting a phone that feels almost like a flagship without the flagship cost. This model swaps out the usual Pixel camera bar for a flatter, sleeker camera module, which honestly just makes it look neater when set on a table.
Here’s how the Pixel 9a stacks up in the areas that really matter:
| Feature | Pixel 9a |
|---|---|
| Display | 6.3" OLED, 120Hz, 2700 nits |
| Processor | Google Tensor G4 |
| Rear Cameras | 48MP main, 13MP ultrawide |
| Storage | 128GB (256GB option for $100 more) |
| Battery | 5100 mAh |
| Water/Dust Resistance | IP68 |
| Software Support | 7 years (until 2032) |
What stands out while using this phone day-to-day?
- Bright, roomy display – easy to see outdoors and big enough for streaming.
- Battery outperforms expectations, routinely lasting from morning to bed.
- You get clever Google AI photo tools (Magic Erase, Best Take) usually found only on top shelf Pixels.
- The flat sides and rounded corners make for a phone that feels good in your hand, with enough grip to avoid those mini heart attacks whenever it slips a little.
- IP68 rating means you don’t have to panic if it takes an accidental dunk.
Even though it doesn’t have the fanciest triple-camera system, shots are bright and detailed, even inside at night, and it actually offers better portrait blurring than some of the more expensive models.
The Pixel 9a isn’t perfect – apps run smoothly almost all the time, but you’ll notice the phone heat up when juggling lots of things at once. Still, you’re not getting a heavy, slow phone here. For anyone searching for that balance of everyday features, longevity, and a non-scary price, the Pixel 9a hits all the right notes.
9. Sony Xperia 10 VI
Alright, let’s talk about the Sony Xperia 10 VI. If you’re after a phone that’s brilliant for watching stuff on the go without emptying your wallet, this one’s a solid contender. It’s not trying to be the absolute best in every single category, but where it counts for entertainment, it really shines.
Sony’s strategy here is pretty smart: they cut back on the fancy build materials and top-tier camera gear, but they’ve kept the screen quality really high. This means you get a really nice picture for your movies and shows. The display itself is a 6.1-inch OLED, and it’s got that 21:9 aspect ratio that’s just perfect for watching films without those annoying black bars.
Here’s a quick rundown of what you get:
- Display: 6.1-inch OLED with a 21:9 aspect ratio.
- Storage: 128GB, which is decent for apps and media.
- Weight: A pretty light 164g, so it’s comfortable to hold.
- Colours: Comes in black, white, and blue.
When it comes to audio, especially with headphones, the Xperia 10 VI is surprisingly good. It produces a sound that’s described as spacious and dynamic, which is great for music lovers. The built-in speakers are okay, nothing mind-blowing, but they do the job for casual listening.
Now, the camera. It’s… fine. It’ll get you those quick snaps you need for social media or just to remember something, but if you’re a photography enthusiast, you might find it a bit lacking. It’s definitely not the main selling point here.
If you’re someone who values a great screen for watching videos and enjoys good audio quality for music, and you don’t need the absolute best camera on the market, the Xperia 10 VI is definitely worth a look. It proves you don’t need to spend a fortune to get a really enjoyable mobile entertainment experience.
For those interested in how it stacks up performance-wise, you can check out some benchmark scores for the Sony Xperia 10 VI.
10. Apple iPhone 16
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Alright, let’s talk about the Apple iPhone 16. It’s a solid choice, especially if you’re coming from an older iPhone, maybe an iPhone 13 or even earlier. It really does tick a lot of the right boxes without costing an arm and a leg like the Pro models.
The iPhone 16 and its bigger sibling, the 16 Plus, are pretty much identical except for screen size, battery, and price. So, if you’re after a 6.1-inch display, go for the regular 16. If you want a larger 6.7-inch screen, the 16 Plus is your go-to. Both phones feel really well-made, and the cameras are a definite step up, which is always a bonus.
Here’s a quick rundown of what you get:
- Camera System: A 48-megapixel main camera and a 12-megapixel ultrawide lens. Plus, a 12-megapixel selfie camera. Great for snapping pics of the grandkids or that perfect brunch.
- Action Button: This is a neat addition. You can customise it to launch your camera, flashlight, or whatever else you use most often.
- Dynamic Island: Yep, it’s here too, making notifications and live activities a bit more interactive.
- Processor: Powered by the Apple A18 chip, it feels pretty zippy for everyday tasks.
- Display: A 6.1-inch OLED screen with a variable refresh rate that goes up to 120Hz. It’s nice and smooth for scrolling through social media.
Now, it’s not all sunshine and roses. It’s missing that always-on display feature that some of the fancier phones have. And honestly, Apple’s wired charging speeds haven’t really changed much in ages, which is a bit of a bummer.
But here’s the thing: for most people, the iPhone 16 offers about 90% of the experience you’d get from the Pro models, but for a lot less cash. Plus, Apple’s pretty good at keeping its phones updated with software and security patches for years, so it should feel current for a good while.
If you don’t need the absolute best camera or the longest battery life that the Pro models boast, the iPhone 16 is a really sensible pick. It’s a great phone that’s easy to use and should serve you well.
So, Which Phone Should You Grab?
Alright, we’ve looked at a bunch of phones, from the fancy new iPhones and Samsung Galaxies to some other solid contenders. Honestly, picking the ‘best’ one really comes down to what you need and how much you want to spend. If you’re after top-notch everything and don’t mind the price tag, the big players like the iPhone 17 Pro or the Samsung Galaxy S25 Ultra are hard to beat. But if you’re looking for great value or something a bit more specific, like a foldable or a phone with a killer camera that won’t break the bank, there are definitely options out there for you too. Have a think about what matters most to you – camera, battery, screen size, or just getting a good deal – and you’ll find a phone that fits the bill.
Frequently Asked Questions
What’s the best phone for most people in 2025?
For most folks, the Google Pixel 10 Pro XL is a top pick. It’s a really good phone that does almost everything well, from its hardware to its software. The Samsung Galaxy S25 Ultra is also a strong contender, coming in a close second.
Which iPhone is recommended for general use?
The iPhone 16 Plus is a great choice from Apple. It offers fantastic speed with its A18 chip, a cool camera control feature, and a beautiful screen. It gives you most of what you’d want in a big iPhone without the super high price of the 16 Pro Max.
Are there any new iPhones worth checking out?
Absolutely! Apple’s iPhone 17 series has some exciting new features. Keep an eye out for full reviews of the iPhone 17, the super-thin iPhone Air, and the iPhone 17 Pro – one of them might be just what you’re looking for.
What are the key things to look for when buying a new phone?
When you’re picking out a new phone, think about how well it’s made and how it looks, the screen quality, how fast it is, the camera, how long the battery lasts, the software (do you prefer Android or iPhone?), and if it’s good value for the money.
When is the best time to buy a new phone?
The best time is usually when you actually need one! But if you’re trying to save money or want the latest tech, it helps to know when new models come out. For example, new Pixels often drop in August, iPhones in September, and Samsung’s Galaxy S phones in January. New models usually mean older ones get cheaper.
What makes a phone ‘premium’ in 2025?
Generally, a high-end or ‘premium’ phone in 2025 will cost you around $700 (or £700) and can even go over $1,000. These phones usually have the best features, latest technology, and top-notch build quality.

